Recommended if any of these sound familiar.
SolarFunnel turns more of your visitors into booked site surveys. Ads management makes sure there are enough visitors to begin with.
Little or no traffic
A lead magnet needs visitors. If your website is quiet, ads are the quickest way to put homeowners in front of it.
You run ads yourself
Boosting posts or managing campaigns in-house, without a specialist. We take it off your plate and make every dollar count.
Ads that don't convert
Plenty of clicks but few enquiries, or ads that look like every other installer's. An instant estimate gives people a reason to act now.
A new area or quiet months
Filling your diary somewhere new, or smoothing out the slower months, with campaigns aimed at exactly where you install.
Not generic solar ads. Yours.
Homeowners see lots of solar ads. The ones that work feel local and give a real reason to choose you.
Built for your area
Every campaign is aimed at where you install, and speaks to the people who live there.
Built around your USPs
Most installers have real strengths that never make it into their ads. We find yours and put them up front, for example:
What your ads could look like.
Every ad leads with an instant estimate and sends people straight into your quote tool. These are examples. Yours are designed around your brand, area and offers.
What would solar cost on YOUR roof? ☀️Austin homeowners: type your address and see your estimate right now. No callback, no waiting.
Your solar estimate
in 60 seconds.
Instant estimate, no sales callType your address, see your solar and battery price instantly, then book a free site survey. NABCEP-certified installers. 25-year workmanship warranty.
Trusted by 1,200+ homes across Central Texas.NABCEP certified, a 25-year workmanship warranty and our own install teams. See your estimate in 60 seconds.
Already got solar panels? 🔋See what a battery would save you. Type your address for an instant battery price.
Your solar estimate is still here.You checked your estimate recently. Free site survey slots are open this week, so pick a time that suits you.
We run it. You take the site surveys.
Demo call
We look at your area, current results and goals, and recommend a monthly ad budget.
Campaigns built
Ad copy and creative made around your instant estimate, your area and your USPs.
Go live
Ads run on Facebook, Instagram and Google, and every click lands on your SolarFunnel quote page.
Improve every month
We test new angles, cut what doesn't work, and send a monthly report on leads, site surveys and cost per site survey.
- Campaign setup on Meta and Google, aimed at your service area
- Ad copy and creative, refreshed regularly so ads don't go stale
- Retargeting for people who got an estimate but didn't book
- Ongoing optimization by solar ad specialists
- Monthly report: spend, leads, site surveys booked and cost per site survey
- Your accounts, your data. Ad spend is paid directly to Meta and Google
The management fee depends on your marketing budget. We'll work it out with you on your demo call.
Book a demoAds questions
Do I need ads to use SolarFunnel?
No. SolarFunnel works with whatever traffic you already have, from your website, social media, ads or an agency. Ads management is there if you need more visitors.
How much should I spend on ads?
It depends on your area, how many site surveys you want and how competitive it is locally. We'll recommend a starting budget on your demo call, and you're always in control of it.
Who owns the ad accounts?
You do. Ad spend is paid directly by you to Meta and Google, and the accounts, audiences and data stay yours.
Which platforms do you run?
Facebook and Instagram (Meta) and Google Search. We'll suggest the right mix for your area and budget.
Can I keep my current agency?
Of course. Many installers keep their agency and simply point their ads at their SolarFunnel quote page.
Can you guarantee results?
No one honestly can. What we can promise is ads built around an instant estimate, clear monthly reporting, and that we'll keep testing to bring your cost per site survey down.